The Story of Innovation: Charley French & SCOTT’s Legacy 🚴♂️🎿
Hey, thrill-seekers! Let’s dive into the world of SCOTT Sports and the man who helped make it legendary – Charley French! Charley’s passion for the mountains and engineering genius have shaped some of the most iconic gear in outdoor sports. Whether you’re a skier, biker, or motocross lover, SCOTT’s relentless drive for innovation is something to shout about! #InnovatorsMindset #MountainLife
SCOTT’s journey began with one game-changing idea: no shortcuts. Thanks to pioneers like Ed SCOTT and Charley French, they’ve led the way in sports tech and quality. So, let’s hit rewind and look at SCOTT’s epic milestones!
Revolutionising Skiing: The Aluminium Ski Pole 🎿
Sun Valley, Idaho – where it all started! Back in 1958, Ed SCOTT, a ski racer and engineer, decided the bamboo and steel poles weren’t cutting it. He created the first tapered aluminium ski pole, and it was a game-changer. Lightweight, sleek, and built to last, this innovation set SCOTT on a path to become a leader in skiing tech. #RevolutionOnTheSlopes
SCOTT Enters Motocross 🏍️
In 1970, SCOTT rocked the motocross scene with the first motocross-specific goggles and later added boots and grips to the line-up. SCOTT didn’t just join the motocross world; they redefined it! #MotoMadness #FirstInTheDirt
Charley’s Aero Bar & Tour de France Glory 🚴♂️
In 1989, Charley French introduced his aerodynamic handlebar that Greg LeMond famously used to win the Tour de France. This wasn’t just any handlebar; it was built for speed and made history in the cycling world. #WinningTech #CyclingInnovation
Unishock Suspension & The Genius Bike 🚵♂️
In 1991, SCOTT dropped the Unishock suspension for a smoother MTB ride, and by 1998, the Genius bike hit the scene with adjustable suspension modes. This bike was an instant hit, winning over riders and taking Thomas Frischknecht to championship victory. #TrailBlazing #MountainBikeMagic
Carbon Legends & The Biomex Helmet 💥🧑🚀
SCOTT’s first carbon mountain bike, the Endorphin, became a legend in the 90s. In 2002, they introduced the Biomex helmet, which was a huge leap forward in head protection for winter sports. #MTBLegend #SafetyFirst
E-Bikes, 27.5” Wheels, and the LCG Goggle ⚡👓
SCOTT teamed up with Bosch to create an e-bike system that was easy to use and stylish, paving the way for the 27.5” wheel size in MTB with the Scale 700 and Genius 700. They also launched the LCG goggle with a quick lens-change system, ideal for changing light conditions on the go. #RideSmart #TrailTech
Big Wins: Olympic Glory & The Patrol E1 Backpack 🏆🎒
In 2016, SCOTT athletes Nino Schurter and Jenny Rissveds took home Olympic gold, and SCOTT launched the Patrol E1 Avalanche Backpack with a cutting-edge supercapacitor airbag system, keeping skiers safe off-piste. #NoLimits #BackcountryReady
Celebrating 60 Years of Innovation 🎉
SCOTT’s commitment to INNOVATION, TECHNOLOGY, and DESIGN has taken them from that first aluminium pole to the highest peaks of outdoor sports tech. Now, with a new HQ in Switzerland, SCOTT’s mission of “no shortcuts” is as strong as ever.
Here’s to 60 years of adrenaline, ambition, and Charley French’s enduring legacy. SCOTT’s journey isn’t just about gear – it’s about passion, performance, and pushing limits. Cheers to many more years of trailblazing! #SCOTTForever #InnovationInAction.
Time To Level UP!🎯
Whether you’re shredding trails on your MTB or clocking miles on the road, it’s time to experience the SCOTT difference. ThrottleChimp™ has stocked the latest SCOTT collection, ready to elevate your ride with cutting-edge tech and precision engineering. Don’t just take our word for it—get geared up, ride with confidence, and feel the SCOTT innovation that’s been fine-tuned over decades.
Check it all out at ThrottleChimp and let’s get rolling!
#SCOTT #ThrottleChimp #BikeLife #RideSmart #AdventureAwaits #StayProtected #TrailReady
